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Silica Case Study

Thu Sep 18 2025

    OneShop Case Study: Jordan Soukup | Silica 

    Background 

    Jordan Soukup (Marketing Director) manages e-commerce and website operations for Silica. Before transitioning to OneShop, they used Site on Time, which posed challenges in administrative flexibility, customer experience, and operational efficiency. 

    Key Benefits of OneShop 

    1. Administrative Flexibility:
      • OneShop enables real-time adjustments without dependency on an engineer, reducing resolution time from 48 hours to minutes.
    2. Streamlined Customer Experience:
      • Improved clarity in cart and checkout processes leads to fewer customer follow-ups and smoother transactions.
      • Transparency in pricing and add-ons helps avoid negative surprises for customers.
      • First-ever mattress sale in four years, thanks to clearer product displays and streamlined navigation.
    3. E-commerce Growth Potential:
      • Enhanced product filtering and search options boost conversion rates.
      • Black Friday electronics sales increased significantly due to clarity and ease of purchase.
      • ROI-focused design makes the platform a serious revenue contributor. “Fewer clicks to purchase”
    4. Operational Efficiency:
      • Sales staff use the website as a tool for customer inquiries, increasing in-store efficiency.
      • Quick resolution of website data issues protects ROI and ensures smooth customer interactions. 
     
     

    Conclusion 

    Jordan’s experience highlights the transformational impact of OneShop on Silica’s digital operations.